I almost got into a car accident. Luckily a snarky b*tch called me names. You see, in Halifax, Nova Scotia, there are two bridges connecting Halifax and Dartmouth. In an attempt to curb the number … Read More →
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Riverdale Punks
Archie and his flunkies need to attend a bully seminar before their fellow classmate (Pimple) jumps off a bridge. While Archie, Betty & Veronica’s sick & sadistic antics maybe amusing to some, having a saltshaker … Read More →
A Bit Too Small…
I genuinely love the concept of this Ad. I cannot stress enough how much I like the idea, however the execution isn’t stellar! Everything’s just a little bit “amateur photoshopper”. The idea is so simple … Read More →
Go Play With Yourself!
Ladies & gents, do you ever wake up in the morning and ask yourselves “Why can’t my partner be more like a pillaging Viking in the bedroom?” To those of you who answered yes, you … Read More →
Give Me A 2×4
Simplicity is often key when it comes to advertising. Keeping things simple helps blanket a large target market…however I think Jeep missed the point entirely. They’ve took the term “Simple advertising” to new extremes by … Read More →
Have Daddy-Issues? Chew This…
“When you find what you like, make chemistry” Either Dentyne ICE has discovered a new element that will bring dads everywhere back from the grocery store, or they’re big fans of Sigmund Freud; and since I’ve … Read More →
French Stuff Sucks…Except Maxwell House French Roast
Is this how we’re makin’ coffee now? Using one of these new fangled French Presses? Don’t ya just hate trendy shit? I mean, don’t get me wrong, I love the French… French fries…French kissing…Frennnnnch… *thoughtful … Read More →
K.O. Kitty Gets A Lesson In Photoshop
The energy for new victories! It’s sometimes hard to know whether an ad is ineffective because it fails to translate culturally, or because the art director has the photoshopping skills of a 12 year-old. In … Read More →
Double Dates Are Always Awkward
Double dates are always awkward, especially when your so-called friend is a complete ass! Moreover, with a date as fake as they come and with a mouth that won’t stay shut (sorry Abigail), it looks … Read More →
Pantene Pro V has vitamins in it…Vitamins that make your boobs big.
The Pantene Pro V processing plant in Brazil has been hiding a secret for some time now, a secret that could alter the business of cosmetic surgery forever. Due to the sensitive nature of the … Read More →
Make Good Ads, Not War – NSFWish
Love store’s use of the phrase “Make love, not war” is way too much of a cliche. I’ll let you guys critique the rest. It sort of reviews itself to be honest. Oh and this … Read More →
Completely Full of Something…
The concept is actually pretty cool, which is probably why New Straits Times done it 2 years ago. Not only is Radio Record’s concept unoriginal, the execution is fairly pathetic in comparison to the perfectly crafted … Read More →
Invisible Children Memes
While Kony2012′s Jason Russell has been ‘street dancing’, two Junior Creatives have been working on their big idea to support the campaign. These Junior Creatives have been given the task to “Become famous by … Read More →
Dangerous Hangover
Bring on the hate mail you kitty-loving saps. I regret nothing. Copy reads “Hangover is dangerous.” Advertising Agency: PROVID, Kiev, Ukraine Creative Directors: Benoit Schmider, Kirill Chichkan Art Director: Sergey Kozhevnikov Copywriter: Alexander Valukh … Read More →
Samsonite, Please Stop.
Sweet corporal punishment Batman, the stupidity is spreading! What is it about luggage that inspires such terrible ads? Someone tell Cosmolite and Samsonite that not everything is a competition. Ad agency: JWT Hong Kong. Previously: Robots Beating … Read More →
Captain Obvious, We’ve Just Landed
This literally stopped me in my tracks. How did this even make it onto a billboard? When did it become standard fare to publish tags lines that merely stated the obvious? You might as well … Read More →
How NOT To Promote Your Agency
Like most of Sapient Nitro’s work, I’m not really sure what this ad is for, and by the time it’s over I feel confused and slightly sleepy. Admittedly I’m no “Idea Engineer”, but I thought … Read More →
Iggy Pop Smells… Different
Melted rubber? Candle wax? Formaldehyde? Aco Rabanne’s new scent Black XS L’Excès could smell like any number of things the godfather of punk ingested in the 70′s. Any other guesses as to what this mystery scent … Read More →
Un-big. Un-clever.
Yep. We’ve all probably seen this campaign by now but how could we not bring it up? I don’t unhate this campaign at all. Wait… is “unhate” even a word? United Colors of Benetton must … Read More →
Not Your Usual Suspect
Kevin Spacey is not the usual suspect you’d find in a business class American Airlines line up. Clearly trying to target a more affluent audience, American Airlines continues to use Spacey as the face of … Read More →
Truthfully? This Hurts
Excellent! Not only is this car stylish it’s also practical. Hell knows what went on in that room for this pitch to have went down well and put into production but yeah it was probably … Read More →
Christmas Quality, Hanukkah Pricing
Well, it didn’t take long for Wókda to feel the backlash from their latest roadside blunder. Within 24 hours, the New York billboard was seen crumpled next where it had previously been posted. … Read More →
The Next Big Thinking
Just in time for turkey-fueled Super-bowl watching, Samsung has unveiled a whip-smart new ad promoting their new Galaxy S II smartphone. Taking a good-natured jab at Apple fanboys (and girls), it’s a brilliant bit of … Read More →
Filet-O-Goldfish?
Mmm…who doesn’t love a good goldfish burger at some point in the day. This is a fantastic image visually but completely sends the wrong message. This ad tells me that McDonalds are mashing up little … Read More →
Not As Sweet As Car CRASH, Son.
Quite a nice image, really. Nice sequential illustrations with a vibrant colour pallette and punchy copy. However a billboard by a busy road or motor-way is not the place to put up a distracting comic … Read More →
The Sentencing of Quiznos
Quiznos, Unfortunately, no amount of smartassery can undo the injustice that has occurred in this ad. After hours of deliberation, we (the Brandslide team) have devised a punishment that we feel is our best chance at restoring … Read More →
Bacon Nativity Scene: Never Has Tasteless Been So Tasty
God bless the talented soul who discovered a way to fuse their love for meat products with their love for Bacon Jesus – I mean Baby Jesus. What better way to inject Jesus back into … Read More →
Tropicana Removes Mustaches?
Orange-juice mustache? Testosterone infused oranges? Sexual re-assignment? Who needs to communicate a message when you’ve got quirky type-face and punchy none-sensical copy? This is so much easier than real copywriting. HEY! I’ve got a great … Read More →
First Submission!
Just 10 days into 2012 and we have our first qualifier for Brandslide’s Worst Commercial Of The Year Award! If This spot for webuyanycar.com is any indication of what’s to come in 2012, we’re in for … Read More →
92% of Women Are Offended By This Ad
Thank you, Crystal Light, for reminding us what advertising was like before feminist movement. P.S. Those are terrible odds. Previously: BK’s New Brand Strategy, Here’s How To Set The Feminist Movement Back 20 Years, Please Stop With … Read More →
Too Bad This One Isn’t Funny
Taking inspiration from the popular internet meme “Sh*t people say”, Vancouver based yoga apparel retailer Lululemon has developed their own internet sensation “Sh*t Yogis Say”. To no surprise the video instantly went viral, now with … Read More →
What Are Toilets Selling Today?
Making sense of this ad is a bit like trying to thread a needle while wearing mittens. *Spoiler Alert* – Drink Diet Coke and you’ll become so skinny you’ll need a specially designed toilet … Read More →
Sapporo, Made in Japan
…At least they’re maintaining brand consistency? Here are some more tasteless ads: Cannon: A Story Of Karma | Here Are Some Newborns In A Plastic Bag | Using A Tsunami To Sell Detergent = Dumb |Please Stop With The Animals … Read More →
Is This Condom Copy Unrealistically Long?
Click to enlarge picture. The copy for Prudence Extra Large Condoms’ newest ad reads much like the packaging itself, “extra large”, and by extension… likely not worth wait (see what I did there?). Previously: Please … Read More →
I Don’t Even Know
Bring your kids to work day matched up nicely with this agencies fast approaching deadline. “Hey guys we have nothing for this new internet campaign thing so just bring your kids in tomorrow and we’ll … Read More →
Clone Stamp Is Fun
It’s like they discovered photoshop for the first time and all the wonders of the clone stamp tool. This is lazy and weak stuff. Advertising Agency: Hermandad,Brazil Creative Director: Paulo Lima Art Director: Gustavo Frazão Copywriter: Flávio Galvão … Read More →
Zebra + Tornado =
So what Jeep are trying to tell us is that a tornado + a zebra = 2 lesbian lovers? That’s how I interpreted this rorshach of advertising nonsense. I don’t like trying to solve advertisements … Read More →
Kill Yourself, Save a Polar-Bear
Dear Greenpeace, you make me feel like shit. The world is going to hell in a hand-basket and the Coca Cola bears are leading the way. In follow-up to Coke’s Superbowl campaign, which again portrayed their furry mascots’ … Read More →
Continental’s Cock-Pit
Implications of a merger of this magnitude aside, the prominent question on everyone’s mind is, how did Continental get the top? A rousing game of boardroom strip poker would be consistent, but the caveman sophistication … Read More →
You – Huh?!
The Audi A1 Sportback is apparently without breaks. But no worries, because this ride, while allegedly ongoing, is entertaining enough to get you from start to finish. gaps in concept, copy and execution resonate more … Read More →
Headphones Won’t Jiggle Your Lady-Parts
The best response I’m able to come up with for this commercial seems to be a wrinkled nose, furrowed brow and tired, reproachful head shake, followed perhaps by a heavy sigh releasing smoke from the … Read More →
Skittle Puke
I’ve always subscribed to the idea that Ed Hardy clothing looks like someone ate a load of skittles and puked through a stencil on to them. This is a skill that not many … Read More →
K9 – Gang Bang
Meet spike, Butch, Bob and the star of this weird bisexual K9 porno…Fluffy. Fluffy started off as a stripper and tragically ended up in the “Biz” to feed her filthy crack habit. The tagline for … Read More →
Wingdingery
Head + @ + Sheep = Free Associate Membership. Does it? I’ve checked the math over and over again and that’s not the figures I’m getting. Maybe this formula made a slight bit of sense … Read More →
Stay Out of China Town (Dogs)
Apparently, at MyRecycleStuff.com, they believe that everything should be recycled, even your pet. Check out this illustration, I like to call it the “Circle of Life”: Down and out street … Read More →
Rimmel London’s Toothy Scandal
Watch out, we got a badass over here. New scandal eyes mascara by Rimmel London will put you behind bars. The only ‘scandal’ I can see in this ad is how well Rimmel London portrays … Read More →
Gas + Fun = lawsuit
Ford is trying to make us think of sipping gas like four-year-olds sip chocolate milk through a crazy straw, right? There are ads where I think, “That was a lame, ineffective, or offensive idea” and … Read More →
Dear Livelinks, Listen To This!
My wife and I are big Seinfeld fans, and every time we watch an episode these awful LiveLinks commercials come on. And every-time they come on, I have to pause the TV so that I … Read More →
Stark Raving Mad Kittens
While most of us will never be an art director at an agency, every so often when the sun goes down and the beer flows freely, some of us get the thought “I could be … Read More →
Kony 2012
KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. … Read More →
Just Watch It
Nothing I can say will ever be good enough. Here are some of my other personal favorites. Check them out, or just cancel your plans for the next few days and go visit Fred and … Read More →
Caribú Bitter – Canari
Kids will be kids. And who hasn’t had a pet-bird-in-the-meat-grinder childhood experience? Am I right? Advertising Agency: El Garaje Lowe, Lima, Perú Creative Directors: Marco Caballero, Luis Ramirez-Gastón Art Directors: Maria-Paula Villlanueva, Iván Tahara Copywriter: Gino Pezzia … Read More →
World Hunger? Solved.
At first glance I thought this was a terrible idea, but when I actually did this math i discovered its true brilliance. Do you have any idea how much money this would save? I … Read More →
The Codfather
I know what you’re thinking, but on the tundra, this is what happens when you borrow money from the wrong animal– it’s a fact. Oh, and then there’s this: Previously: World Hunger? Solved. | Please Stop … Read More →
Perverts Have Noses Too
“Ariel now with jasmine” Ariel’s right guys, maybe we’ve been too hard on the perverts; after all they have feelings too. I mean, is breaking into a women’s apartment and ‘borrowing’ her panties really that bad? The … Read More →
Prius: Getting Away With Murder
“Well, at least he drives a Prius.” Here’s an interesting bit of info I came across when doing research for a case-study: When Prius owners were asked in a survey why they bought the car, being … Read More →
Faceless Advertising
This is a series of print ads that are designed to raise awareness of Radisson Hotel’s Middle Eastern Cuisine. I’m not saying that this is racist, but it’s not a kick in the arse off … Read More →
Drink Delivery Doesn’t Quite Deliver
At first glance it’s sort of a nice image, however on further inspection there is a lot left to be desired. This scene is supposedly set in a residential area in the middle of the … Read More →
Mattress Mattress
Every time I see this logo for Mattress Mattress, I shake my head in pity. Was it absolutely so difficult to come up with another name? I can’t help but wonder about who came up … Read More →
Are You Lost?
Uh, hi! Are you lost? Is it really hot in there? Is that outfit really appropriate for computer-related activities? This ad leaves me with more questions then answers. I have to admit, part of me … Read More →
Not Cool
Lovely! You can’t go wrong with a bit of awareness raising for global warming. That’s a great idea! Duct taping the mouths of arctic dwelling animals as a visual representation of how these endangered little … Read More →
Smooth Move?
Baldness: it’s happening. And apparently it’s been going on for years. It can even happen on public transit as proved by the campaign for Panorama Hair. Yes, this campaign is meant to demean the bald … Read More →
Only The Classiest Bitches Are Coming
Dog shows are known for their impeccably manicured dogs and their pretentious, overzealous owners. In recent years, these dog owners have begun buying full-page advertisements in hopes that they might swoon judges in advance. Most of these ads are exactly … Read More →
ATMA Leaves Us In The Dark
In the dark, things could be anywhere. I like how ATMA has capitalised on those childhood fears we all had of finding copy and pasted tables and chairs all over our room. It really resonates … Read More →
Conservatives Gone Wild
The only thing that could possibly have made this better, is if Alberta’s Conservative Party-leader’s name was Rose. A spokesperson for the party said that Danielle’s regretful positioning was merely an oversight, and that they will … Read More →
It Blows Really Strong
Strong enough to give you your morning dose of cauliflower ear after you’ve showered. The image is fairly awful as it stands. Tied together with that awful tagline and you’ve got yourself an ad campaign … Read More →